‘Pay What You Want’ Indie Video Game Sale Nets Quarter Million in 24 Hours

You set the price, you get a pack of games. That’s the idea behind the Humble Indie Bundle by Wolfire which produces independently produced video games. In the first 24 hours, the sale has earned developers a quarter of a million dollars. The money will be donated to charity.

Note: This is an article I wrote that was published elsewhere first. It has been republished here for archival purposes

DRM free. No middlemen. You set the price. Money will be donated to charity. It sounds like a dream come true for gamers and the BSAs worst nightmare made real. Even better, it’s becoming hugely successful. Yesterday, Wolfire announced the Humble Indie Bundle.

“Basically we’re taking 5 classic indie games: World of Goo, Aquaria, Gish, Lugaru HD and Penumbra Overture and bundling them in a pay-what-you-want sale.” John explains, “Please remember though, we’re just humble indie developers and the more you contribute, the easier it will be for us to make awesome games in the future.”

The campaign started yesterday and, according to their sales/donations page the campaign has earned a total of over a quarter of a million dollars. The charities to where the money goes to includes Child’s Play and the Electronic Frontier Foundation.

It’s not entirely insane to make money this way really. This is what happens when you get the right idea and run with it.

If you’d like to donate and get your copy of the game bundle, check out their donation page.

Drew Wilson on Twitter: @icecube85 and Google+.



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