Complainants call on ICO to take action against adtech sector

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Complainants call on ICO to take action against adtech sector

Post by IceCube » Tue Jul 09, 2019 12:23 am

The ICO has responded to a complaint brought by Jim Killock and Dr Michael Veale in Europe’s €12 billion real-time bidding adtech industry. Killock and Veale are now calling on the ICO to take action against companies that are processing data unlawfully.

The ICO has agreed in substance with the complainants’ points about the insecurity of adtech data sharing. In particular, the ICO states that:

“Processing of non-special category data is taking place unlawfully at the point of collection”

“[The ICO has] little confidence that the risks associated with RTB have been fully assessed and mitigated”

“Individuals have no guarantees about the security of their personal data within the ecosystem”

However the ICO is proceeding very cautiously and slowly, and not insisting on immediate changes, despite the massive scale of the data breach.

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